I help organizations turn complex stories into clear, compelling narratives that earn attention.
01 / About
I’m a PR Account Manager at Bob Gold & Associates, where I work across public-sector, technology, media, consumer and sports accounts. My work spans proactive media relations, strategic messaging, crisis response, executive interviews and briefings, news releases, awards and coverage analysis.
I earned my master’s degree in Public Relations & Advertising from USC Annenberg. I’m most at home where a complicated subject needs to become a story people can quickly understand and trust.
02 / Selected work
Explore selected campaigns, media programs and communications work by sector. Selected coverage is linked directly from each project.
Willow · The Long Game
Led media outreach for The Long Game: Saurabh Netravalkar, Between Two Worlds, positioning the film at the intersection of cricket, technology, identity and the road to the Olympics.
StreamTV Show 2026
Led media relations for the 2026 StreamTV Show, securing journalist moderators, driving media attendance and supporting coverage before, during and after the event.
Curacao · Essential Assistance Program
Supported communications around a free assistance program for families affected by immigration enforcement, with outreach tailored to local communities and regional media markets.
Curacao · Estamos Contigo
Supported media outreach around Curacao’s debt-relief program for customers affected by deportation, generating broadcast, digital and social coverage across Southern California and beyond.
Port of Long Beach
Support the Port of Long Beach across day-to-day and high-profile communications, including news releases, messaging, direct media outreach, executive interviews, coverage tracking and reporting, media tours and issues response. Work has also included crisis communications support during major operational incidents.
Planned the New York media tour and secured briefings with Bloomberg, Reuters, Axios, CNBC, NBC Business, CBS MoneyWatch, The New York Times, The Wall Street Journal, AP and CNN.
Supported crisis communications following the container collapse, helping develop messaging, coordinate media interviews and monitor coverage to keep stakeholders informed, counter misinformation and reinforce that Port operations remained open and operational.
Odwalla
Supported media outreach around Odwalla’s return to market, helping build visibility across business, beverage, food and consumer media.
Search.com / Ad.com
Client work spanned the Search.com launch, a high-profile bid for Chrome, thought leadership, feature stories and ongoing media engagement across advertising, technology and business press.
Impossible Cloud
Supported media relations around Impossible Cloud’s seed funding announcement, helping translate a technical infrastructure story for venture, technology and crypto audiences.
Utah 360°
Helped execute the PRSA LA PRISM Award-winning campaign, supporting outreach around a landmark NIL program for University of Utah athletes.
03 / Selected coverage
A cross-section of earned media spanning technology, entertainment, consumer, sports and community-impact work.
04 / Writing
A selection of published bylines, news releases and communications work spanning media, technology, sports and community-focused campaigns.
Featured writing · Bylined opinion
No amount of mewing or auramaxxing will help brands up their rizz if they’re not compensating and crediting creators.
Authored, pitched and placed by Albert Heape. An opinion piece on how brands can connect with Gen Z without forcing relatability or co-opting creator culture.
A first-person take on why forced Gen Z relatability can backfire, and why brands are better served by crediting, paying and collaborating with creators.
I developed the idea, wrote the article and pitched it for publication.
The piece was originally published by PRWeek and later republished by Campaign Asia.
Client news release · Willow
Drafted the launch announcement for Willow’s first original podcast and managed the supporting media outreach, interview coordination and follow-up.
Community communications · Curacao
Drafted community-facing messaging announcing Curacao’s Essential Assistance Program for families facing uncertainty and urgent household needs.
A sample of sensitive, public-facing client communications.
Company byline · Technology
A first-person piece on AI overload, changing consumer expectations and the technologies that stood out at CES 2025.
By Albert Heape · Published on the Bob Gold & Associates blog.
05 / Experience
PR Account Manager 2025—Present
PR Account Executive 2023—2025
PR Account Coordinator 2022—2023
Integrated communications across public-sector, technology, media, consumer and sports clients, including messaging, media strategy, executive communications, launches, events and issues response.
Communications Specialist
Created community-facing releases, internal communications and newsletters reaching 2,600+ community members; increased Instagram reach 124% and engagement 145% through short-form video.
Super Bowl LVI Social Media Command Center Staffer
Monitored real-time social sentiment, corrected misinformation and delivered daily trend and sentiment reporting to the NFL media team during Super Bowl LVI fan experiences.
Social Media Coordinator
Led digital engagement through COVID-19 and the return to in-person programming, increasing Instagram engagement 200% and followers 55%.
06 / Education
Master's
Bachelor's
07 / Résumé
Experience across public-sector, technology, media, consumer, sports and entertainment communications.
08 / Contact
Want to get in touch? You can reach me below.
