{"id":86,"date":"2022-03-31T02:35:00","date_gmt":"2022-03-31T02:35:00","guid":{"rendered":"https:\/\/aboutalbert.com\/?page_id=86"},"modified":"2025-02-03T00:50:44","modified_gmt":"2025-02-03T00:50:44","slug":"work","status":"publish","type":"page","link":"https:\/\/aboutalbert.com\/?page_id=86","title":{"rendered":"Work"},"content":{"rendered":"\n

Bob Gold & Associates<\/strong><\/h4>\n\n\n\n

At Bob Gold & Associates<\/a>, I lead campaigns for technology-focused clients, achieving significant media coverage and improved brand recognition. My process involves in-depth research into each client’s industry, such as cloud storage or video streaming, enabling me to become an expert in their field. This knowledge informs my creation of targeted media lists, preparation of diverse PR materials like press releases, media pitches, and op-eds, and shapes our overall PR and marketing strategies. To track the success of these campaigns, I use tools like Meltwater and CoverageBook for comprehensive monitoring and reporting on campaign performance.<\/p>\n\n\n

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A career highlight so far was leading a highly successful campaign for the launch of a client’s NIL collegiate streaming app. This campaign reached a combined total audience of 1.32 billion<\/strong> across featured publications, garnered over 1.07 million social media engagements<\/strong>, resulted in over 381 online articles<\/strong>, and achieved an estimated 34.2 million views<\/strong>. Notable placements included ESPN’s First Take<\/a>, Yahoo! News<\/a>, The New York Times<\/a>, Forbes<\/a>, Sports Illustrated<\/a>, and Car and Driver<\/a>.<\/p>\n\n\n\n

Among my other achievements, I successfully facilitated both a profile piece in IndieWire<\/a> and a story placement in VentureBeat<\/a>, while also guiding clients to win prestigious awards, including the Cablefax 100 and the Top Women in Media & Ad Tech Awards.<\/p>\n\n\n\n

A ‘Beary’ Good Time Blog<\/h4>\n\n\n\n

I created a successful social media blog, “A ‘Beary’ Good Time,” which is focused on tips, tricks, and secrets about Disney theme parks. I was able to grow a following of over 13,000 on TikTok in less than six month by utilizing my storytelling, video production, and editing skills to create engaging and entertaining content. These efforts have resulted in over 3.5 million views and 500,000 likes on TikTok. Additionally, I strategically analyze social media data to improve the blog\u2019s reach, following, and engagement, ensuring that the blog continues to be successful.<\/p>\n\n\n\n

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@abearygoodtime<\/a>

Buzzy: The Stolen Animatronic. WHERE IS HE?! \ud83d\ude22 #disneytok<\/a> #disneycreepy<\/a> #disneyworld<\/a> <\/p> \u266c original sound – Albert \u2022 A \u2018Beary\u2019 Good Time<\/a> <\/section> <\/blockquote>