A ‘Beary’ Good Time Blog
I created a successful social media blog, “A ‘Beary’ Good Time,” which is focused on tips, tricks, and secrets about Disney theme parks. I was able to grow a following of over 13,000 on TikTok in less than six month by utilizing my storytelling, video production, and editing skills to create engaging and entertaining content. These efforts have resulted in over 3.5 million views and 500,000 likes on TikTok. Additionally, I strategically analyze social media data to improve the blog’s reach, following, and engagement, ensuring that the blog continues to be successful.
Bob Gold & Associates
At Bob Gold & Associates, I lead campaigns for technology-focused clients, achieving significant media coverage and improved brand recognition. My process involves in-depth research into each client’s industry, such as cloud storage or video streaming, enabling me to become an expert in their field. This knowledge informs my creation of targeted media lists, preparation of diverse PR materials like press releases, media pitches, and op-eds, and shapes our overall PR and marketing strategies. To track the success of these campaigns, I use tools like Meltwater and CoverageBook for comprehensive monitoring and reporting on campaign performance.
A career highlight so far was leading a highly successful campaign for the launch of a client’s NIL collegiate streaming app. This campaign reached a combined total audience of 1.32 billion across featured publications, garnered over 1.07 million social media engagements, resulted in over 381 online articles, and achieved an estimated 34.2 million views. Notable placements included ESPN’s First Take, Yahoo! News, The New York Times, Forbes, Sports Illustrated, and Car and Driver.
Among my other achievements, I successfully facilitated both a profile piece in IndieWire and a story placement in VentureBeat, while also guiding clients to win prestigious awards, including the Cablefax 100 and the Top Women in Media & Ad Tech Awards.
USC University Relations
Working as a communications specialist student worker for USC University Relations, I manage social media daily for a university-sponsored program called Trojan Shop Local that supports local and diverse businesses. I helped grow the account to over 1,000 followers in less than a year with a strategized and data-driven approach to content creation. Additionally, I create staff, community, and Spanish newsletters for the department that reach over 2,600 community members bi-weekly.
Superbowl LVI Social Media Command Center
My recent role as a staff member in the Super Bowl LVI Social Media Command Center allowed me to explore my passion for social media in a new light. Using advanced tools, I practiced social listening, measured social sentiment, and responded directly to fan inquiries on behalf of the NFL Host Committee.
A-Trainz Vintage
In addition to brand responsibility, there is also a personal responsibility to do better. I’ve found a way to make a difference at the intersection of fashion and sustainability. In this space, I’ve learned the environmental and labor costs of society’s focus on fast fashion. Through an Instagram account named @ATrainz.Vtg, I’ve bought, sold, and upcycled vintage clothing and learned more about the world of sustainability. The most treasured vintage pieces I’ve collected feature my favorite characters like Winnie the Pooh, Betty Boop, and Casper the Friendly Ghost.
Ducks After Dark (University of Oregon)
In my year as social media coordinator for this film screening program, I transitioned our events to a completely online lineup due to Covid-19. The team and I kept students engaged by creating online screenings, trivia, and contests for the program’s Instagram account which resulted in our engagement rate doubling from 7.29% to 14.12% in one term. Read my interview about Ducks After Dark with U of O’s ERB Memorial Union Blog here.
Club Clout LLC
I served as the Director of Marketing on a business I co-founded which provided sneaker and streetwear enthusiasts with resources to add highly sought after items to their collections. This paid subscription group grew to over 400 paying members through successful social media and email marketing campaigns.
A-Train Kickz
In 8th grade, I started my first business reselling limited edition sneakers and streetwear. I grew this business through Twitter by studying the social media landscape in the “sneakerhead” world. I developed content specific to my niche audience, posting tips and tricks for purchasing sneakers, sneaker-related humor, and breaking news and images of upcoming sneaker releases to grow my following to 40,000 supporters. I monetized this following through affiliate marketing and in a short span, helped brands like Nike, Adidas, and Finish Line sell hundreds of thousands of dollars worth of products. Through this entrepreneurial experience, I found my passion for public relations and marketing.
